Mechanikos

Performance marketing
for AI-powered hiring.

Mechanikos ran a three-phase SEM strategy for Pulsifi — beating the cost-per-lead target by 25%, delivering 137 leads at RM125 CPL against a RM166 goal, and driving 6,419 clicks on a target of 3,000.

Client
Pulsifi
Services
Performance Marketing
Industry
HR Technology
Scale
Regional (SEA)
Pulsifi 2025 — AI Talent Acquisition Performance Marketing

A Market Ripe for AI — But Largely Untapped

Malaysia and SEA's HR landscape remains largely manual. Despite growing awareness of AI-powered assessment tools like Pulsifi, adoption rates lag behind the opportunity — creating a clear opening for conversion-led demand generation.

  • Talent Acquisition Crisis: 72% of HR leaders are currently grappling with challenges in talent acquisition, highlighting a pressing issue across the recruitment landscape.
  • AI is Reshaping HR: 88% of companies believe AI is playing a crucial role in improving their HR processes — transforming how organizations manage and grow their workforce.
  • Underutilized in SEA: Malaysia and SEA's HR landscape is still largely manual. Awareness of AI-powered assessment tools is growing — but adoption remains far below potential.
  • Proven Early Adopter Gains: Companies like Unilever and DBS that adopted predictive hiring tools have cut hiring time by 50% and increased new hire success rates by 20%.
The Mandate

Drive qualified leads for Pulsifi's AI talent assessment platform through a structured, conversion-optimized SEM strategy — validating demand, improving cost-per-lead, and scaling to new market segments across Malaysia and SEA.

A Three-Phase Conversion-Driven Strategy

Mechanikos designed a structured SEM rollout built to progressively validate demand, optimize conversion, and scale reach — reducing cost-per-acquisition at every phase.

SEM Rollout Architecture
01
Kickstart SEM
Proof-of-concept with existing website
➔
02
Optimise
Refined messaging & new landing pages
➔
03
Scale
Expand to new market segments

Audience Targeting Framework

01
Filter
Traffic & engagement for assessment tools — reach in-market HR decision-makers actively searching
02
Re-targeting
Remarket to website visitors and ad engagers — re-capture interest and move leads down funnel
03
Lookalike
Build audience based on recent customers — expand reach to high-probability new prospects

Beating Every Target

The campaign exceeded all key performance targets — delivering more than double the leads at 25% lower cost-per-lead than projected.

137
Leads generated
vs. goal of 60 — more than 2× target
RM125
Cost per lead
25% below the RM166 goal
6,419
Google clicks
vs. goal of 3,000
70,220
Google impressions
vs. goal of 60,000
MetricGoalActual
Impressions on Google60,00070,220
Clicks on Google3,0006,419
Estimated Leads60137
Cost Per LeadRM166RM125

Proven Track Record

Our performance marketing results speak across industries — from telco to property to fintech.

ClientResult
Circles.LifePaid Gross Additions increased by 161%, Cost Per GA decreased by 64% — Singapore market.
Setia Warisan Tropika1,400 leads and 49 estimated sales conversions achieved within a single month.
Fintonia GroupDeveloped CRM system and digital foundations for a crypto fund manager entering the market.
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